Our Approach
We know that finding the right primary care can be hard. That’s why we’ve built PridePoint Health around a few simple, but powerful, principles:
A safe, affirming space — We celebrate all forms of gender expression, sexual orientation, ethnicity, and spirituality. You can speak openly about your health concerns without judgment.
More time with your doctor — Longer appointments mean we can address your questions, explore your goals, and create a care plan tailored to you.
Same or next-day access — Skip the waitlists. When you need care, we make it happen.
Transparent, affordable pricing — No co-pays, deductibles, or surprise bills—just straightforward membership pricing that covers unlimited visits.
Community-focused care — As a small, LGBTQ-owned practice in Portland, we’re invested in the health of our neighbors and our city.
We’ve replaced the rushed, impersonal, insurance-driven model with direct primary care, so you always have a trusted physician in your corner.
Our Mission
PridePoint Health is a direct primary care clinic in Portland, Oregon, redefining healthcare by putting the doctor–patient relationship first. We believe you deserve personal, unhurried visits with a physician who truly knows you, without the barriers and red tape of insurance.
We welcome patients from all walks of life and with a special focus on inclusive, LGBTQ+ primary care. We believe all patients, regardless of background, deserve access to highly trained physicians delivering evidence-based care. By focusing on transparent pricing, unlimited visits, and direct access to your doctor, we empower you to prioritize your health without financial surprises or corporate interference.
Our goal is simple: to help you feel heard, supported, and confident in your care, every time you walk through our doors.
ABOUT DR. COE
Board-Certified Internal Medicine Physician
Dr. Ryan Coe is a board-certified internal medicine physician providing inclusive, evidence-based care for adults in Portland, Oregon and beyond. He is a WPATH member and an HIV Specialist certified by the American Academy of HIV Medicine (AAHIVM), offering gender-affirming care, PrEP and STI services, and comprehensive chronic disease management — all in a welcoming, patient-focused environment.
Traditional Primary Care vs. Direct Primary Care in Portland
Healthcare should feel personal, not complicated. Traditional, insurance-driven care can mean long waits, rushed visits, and unpredictable costs. At PridePoint Health, we do things differently. Our direct primary care model puts the relationship between you and your physician first—with more time, easier access, and transparent pricing.
Traditional Primary Care
The typical healthcare experience-
Long waits and rushed appointments
Large patient panels and limited appointment times can mean waiting weeks to be seen, with little time to address everything on your mind.
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Unpredictable healthcare costs
Copays, deductibles, and complicated insurance billing can make it difficult to know what your care will actually cost.
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Insurance-related barriers
Coverage restrictions, prior authorizations, and network limitations can complicate care and delay treatment.
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Less continuity, less personal care
High patient volumes and changing care teams can make it harder to build a lasting relationship with a physician who truly knows you.
PridePoint Health
The direct primary care difference-
Timely, unhurried appointments
Same- or next-day access for many needs, with longer visits and the time to discuss what matters most to your health.
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Transparent pricing, unlimited visits
One monthly membership includes unlimited clinically appropriate visits, most in-office procedures, and access to affordable labs and medications at additional, transparent prices.
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Direct access, fewer barriers
Stay connected with your care team through convenient, direct messaging between visits. Get answers, guidance, and support without navigating phone trees or complicated patient portals, with your physician closely involved in your ongoing care.
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Your physician, every time
Build a lasting relationship with a doctor who knows you. Experience personalized, inclusive care at our independent, LGBTQ+-owned Portland clinic.
Personalized Attention:
Your health goals are our top priority. By contracting directly with patients, we cut out the insurance bureaucracy that creates hurdles in providing patient-centered, comprehensive healthcare. We have more time and attention to develop a care plan tailored to you.
LGBTQ-Centered Approach:
We are committed to understanding and addressing the unique challenges that LGBTQ individuals encounter, ensuring that every aspect of our care is tailored to meet specific needs.
Direct Primary Care:
No more rushed visits, surprise bills, and bouncing around from doctor to doctor! We offer transparent, affordable healthcare with our direct primary care model..
Inclusive Environment:
Our clinic is a safe space where all forms of gender expression, sexual orientation, ethnicity, and spirituality are celebrated and respected.