Our Mission
At PridePoint Health, our mission is to redefine healthcare by prioritizing the doctor-patient relationship above all else. We believe in direct care that fosters meaningful relationships, free from the constraints of insurance. By focusing on personalized, unhurried consultations and transparent pricing, we provide a higher level of care that empowers patients to prioritize their health without barriers.
We celebrate individuals from all walks of life, with a special commitment to embracing and uplifting the LGBTQ community. We believe all patients, regardless of background, deserve access to highly trained physicians delivering evidence-based care. We strive to create a welcoming and inclusive environment where everyone feels respected, valued, and supported. PridePoint Health’s goal is to empower wellness, elevate quality of life, and strengthen our community with compassionate, expert-driven healthcare.
Our Approach
We understand the importance of creating a safe, affirming space where you can feel comfortable discussing your health concerns openly and without judgment. We are committed to hearing you, respecting your identity, and empowering you to take control of your health journey.
ABOUT Dr. COe
Board certified internal medicine physician, active member of the World Professional Association for Transgender Health (WPATH), HIV specialist certified from the American Academy of HIV Medicine, and LGBTQ+ health expert
Traditional Healthcare vs Direct Primary Care
Traditional Healthcare
The traditional, insurance-driven primary care model is volume based—resulting in short, rushed appointments, limited access to your physician, and a focus on meeting insurance demands rather than delivering personalized, patient-centered care.
The Typical experience:
Long wait times - Long wait times lead to impersonal, rushed appointments. Physicians, pressured by large patient loads and productivity quotas, spend less time with each patient, leaving you feeling like just another number.
Inflated prices and surprise bills - Inconsistent health coverage and complicated pricing can result in unexpected bills, driving your annual healthcare costs well beyond the advertised monthly premium.
Insurance-driven care - Great insurance coverage unfortunately doesn’t equate to great healthcare. That’s because insurance companies don’t actually provide care—they manage costs. Their focus on maximizing profits creates unnecessary hurdles, making it harder to build the lasting doctor-patient connections needed for personalized, high-quality care.
Corporate medicine – In corporate healthcare, key decisions are made far from the exam room. Executives set policies, quotas, and cost-cutting measures with little connection to the clinicians or patients they affect. This disconnect leads to a system where corporate interests come before patient well-being, often resulting in impersonal, fragmented care that feels more like a business transaction than a true healthcare experience.
Direct Primary Care
The direct primary care model is value based—offering personalized, patient-focused care with extended appointments, enhanced access to your physician, and transparent pricing, all made possible by removing the barriers imposed by insurance companies.
The typical experience:
Enhanced access – Say goodbye to long waits and rushed appointments. With direct primary care, you get longer visits, same or next-day appointments, and direct access to your doctor via phone and text when you need it.
Cost transparency – No more surprise bills or confusing medical costs. With direct primary care, you know exactly what you’re paying, with no co-pays or deductibles. You won’t need to shell out thousands to meet your deductible just to access high-quality, all-inclusive care.
Patient-driven care – Experience healthcare where your doctor can truly focus on you. Build a real relationship with a doctor who knows you and your health goals. With no insurance barriers or job changes to worry about, we’re here to ensure you always have access to the care and medications you need—because we answer to you, not insurance companies.
Small, community-based clinic - When you choose us, you’re not just getting excellent care—you’re supporting a small, local LGBTQ business that truly cares about its community. In a healthcare world dominated by big corporations where decision-makers are far removed from patient care, we stay personal, compassionate, and community-focused.
Our Model
Personalized Attention:
Your health goals are our top priority. By contracting directly with patients, we cut out the insurance bureaucracy that creates hurdles in providing patient-centered, comprehensive healthcare. We have more time and attention to develop a care plan tailored to you.
LGBTQ-Centered Approach:
We are committed to understanding and addressing the unique challenges that LGBTQ individuals encounter, ensuring that every aspect of our care is tailored to meet specific needs.
Direct Primary Care:
No more rushed visits, surprise bills, and bouncing around from doctor to doctor! We offer transparent, affordable healthcare with our direct primary care model..
Inclusive Environment:
Our clinic is a safe space where all forms of gender expression, sexual orientation, ethnicity, and spirituality are celebrated and respected.