Our Approach
We know that finding the right primary care can be hard. That’s why we’ve built PridePoint Health around a few simple, but powerful, principles:
A safe, affirming space — We celebrate all forms of gender expression, sexual orientation, ethnicity, and spirituality. You can speak openly about your health concerns without judgment.
More time with your doctor — Longer appointments mean we can address your questions, explore your goals, and create a care plan tailored to you.
Same or next-day access — Skip the waitlists. When you need care, we make it happen.
Transparent, affordable pricing — No co-pays, deductibles, or surprise bills—just straightforward membership pricing that covers unlimited visits.
Community-focused care — As a small, LGBTQ-owned practice in Portland, we’re invested in the health of our neighbors and our city.
We’ve replaced the rushed, impersonal, insurance-driven model with direct primary care, so you always have a trusted physician in your corner.
Our Mission
PridePoint Health is a direct primary care clinic in Portland, Oregon, redefining healthcare by putting the doctor–patient relationship first. We believe you deserve personal, unhurried visits with a physician who truly knows you, without the barriers and red tape of insurance.
We welcome patients from all walks of life and with a special focus on inclusive, LGBTQ+ primary care. We believe all patients, regardless of background, deserve access to highly trained physicians delivering evidence-based care. By focusing on transparent pricing, unlimited visits, and direct access to your doctor, we empower you to prioritize your health without financial surprises or corporate interference.
Our goal is simple: to help you feel heard, supported, and confident in your care, every time you walk through our doors.
ABOUT DR. COE
Board-Certified Internal Medicine Physician
Dr. Ryan Coe is a board-certified internal medicine physician providing inclusive, evidence-based care for adults in Portland, Oregon and beyond. He is a WPATH member and an HIV Specialist certified by the American Academy of HIV Medicine (AAHIVM), offering gender-affirming care, PrEP and STI services, and comprehensive chronic disease management — all in a welcoming, patient-focused environment.
Traditional Healthcare vs Direct Primary Care in Portland
In traditional, insurance-driven primary care, large patient panels, corporate policies, and hidden costs create long waits, rushed visits, and surprise bills. At PridePoint’s direct primary care clinic in Portland, you—not insurance companies—are the priority. With smaller patient panels, transparent pricing, and unlimited visits, you get longer appointments, same- or next-day access, and direct communication with your doctor who truly knows you.
Typical Experience
- ×Long wait times, rushed visits — Large patient panels and strict productivity quotas mean physicians often have just minutes with each patient. This can leave you feeling like just another number.
- ×Inflated prices & surprise bills — Complex insurance rules, inconsistent coverage, and hidden fees can push your annual healthcare costs far beyond your monthly premium.
- ×Insurance-driven care Your care is shaped by coverage rules, prior authorizations, and cost controls—not necessarily what’s best for your health.
- ×Corporate priorities over patients — In big health systems, decisions are made far from the exam room, prioritizing bottom lines over patient relationships.
What You Get
- ✓Same or next-day appointments — See your doctor when you need to, without the weeks-long waits common in traditional care.
- ✓Transparent pricing, unlimited visits — One monthly membership covers all in-person and telemedicine visits, most procedures, and access to negotiated wholesale pricing on labs and medications — without co-pays, deductibles, or hidden charges.
- ✓Patient-driven care — We work for you, not the insurance companies. You have direct access to your doctor by phone, text, or message for quick answers and consistent, ongoing care.
- ✓Small, community-based LGBTQ-owned clinic — Care is personal, inclusive, and rooted in the Portland community we serve.
Personalized Attention:
Your health goals are our top priority. By contracting directly with patients, we cut out the insurance bureaucracy that creates hurdles in providing patient-centered, comprehensive healthcare. We have more time and attention to develop a care plan tailored to you.
LGBTQ-Centered Approach:
We are committed to understanding and addressing the unique challenges that LGBTQ individuals encounter, ensuring that every aspect of our care is tailored to meet specific needs.
Direct Primary Care:
No more rushed visits, surprise bills, and bouncing around from doctor to doctor! We offer transparent, affordable healthcare with our direct primary care model..
Inclusive Environment:
Our clinic is a safe space where all forms of gender expression, sexual orientation, ethnicity, and spirituality are celebrated and respected.