At PridePoint Health, our mission is to provide compassionate, affirming care that celebrates diversity and elevates the level of care accessible to the LGBTQ community. We’re here to create a safe, welcoming space where everyone feels heard, respected, and empowered to take charge of their health.
– Dr. Coe, Founder and Physician
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All-Inclusive LGBTQ HealthCare
in Ashland, OR
Experience a higher level of healthcare where your well-being is our top priority. Whether you’re seeking PrEP & STI care or gender affirming care, our comprehensive memberships give you access to a wide range of services, all included—so there’s no need to worry about surprise bills from insurance. We’re here to meet you where you are, bringing convenient and confidential telemedicine services to the comfort of your home in Ashland. Thanks to our direct care model, we work for you, not the insurance companies. This allows us to offer much higher quality, personalized care with transparent, upfront pricing. Enjoy enhanced access to your trusted LGBTQ physician via text, phone, or video and available appointments in a matter of days, rather than weeks to months. Discover how our streamlined approach, extensive services, and commitment to your health can truly transform your healthcare experience.
PrEP & STI Care
Services INCLUDED
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Sexual health counseling & education
Comprehensive sexual health evaluations
STI testing and screening tailored to you
HIV PrEP prescription* management
Doxy PEP prescription* management
Telemedicine
Access to TelePrEP for all patients in Oregon and Washington
Prescriptions sent via convenient mail order pharmacy or a brick & mortar pharmacy near you
Lab orders sent to lab local to you
Home STI Testing Kits△ mailed to you
Ask about concierge mobile phlebotomy services for at-home blood draws, lab testing, and STI treatment
Support in connecting with trusted local clinics for STI treatment and in-person evaluations for those remote from our clinic in Portland, OR
* Prescription medications are covered as usual per your insurance policy. The cost for running lab tests are passed on at our wholesale, discounted rates. Lab tests can also be run through insurance, though prices depend on your policy.
△ Home STI kits are a $5/month add-on. The cost is otherwise built into the membership. Though typically covered, additional costs may apply for running the lab tests, depending on insurance.
Gender Affirming Care
Services INCLUDED
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Comprehensive gender affirming care consultation
Gender affirming hormone management
Initiation of hormone therapy plan, tailored to you
Ongoing prescription* monitoring and adjustments
Routine lab monitoring
Management of hormone-related complications
Telemedicine
Access to our services entirely via telemedicine for most◇ patients in Oregon and Washington
Prescriptions sent via convenient mail order pharmacy or a brick & mortar pharmacy near you
Lab orders sent to a lab local to you
Ask about concierge mobile phlebotomy services for at-home blood draws
Injection teaching
Pre-surgical assessments and referrals to gender affirming surgeries
Referrals to gender affirming procedures
Referrals for voice coaching
* Prescription medications are covered as usual per your insurance policy. The cost for running lab tests are passed on at our wholesale, discounted rates. Lab tests can also be run through insurance, though prices depend on your policy.
◇ Folks on testosterone may be required to complete a physical exam at intake, and annually, depending on rapidly changing telemedicine laws for controlled substances
MEMBERSHIP PLANS
PrEP and STI Care
We are dedicated experts in HIV PrEP, DoxyPEP, and sexual health, offering a welcoming, sex-positive, and non-judgmental environment for everyone. Our PrEP and STI membership makes managing your sexual health easy and stress-free.
With our TelePrEP services, you can access expert care via text, phone, or video, from the comfort of your home. We provide convenient options for STI testing, including a simple trip to a local lab, home STI kits with no blood draw required, or concierge mobile phlebotomy. Prescriptions can be sent directly to your home or to a local pharmacy, ensuring your care is always seamless and hassle-free.
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$69/month
Gender Affirming Care
We provide a supportive and inclusive environment for gender-affirming care, offering expert-guided hormone therapy initiation and management, surgical readiness assessments and referrals, and personalized guidance throughout your journey.
With our Telemedicine services, you can access expert care via text, phone, or video, from the comfort of your home. If an in-person visit is needed, we can connect you with a trusted local provider or arrange a visit at our Portland clinic. Our goal is to make your care seamless and accessible, no matter where you are.
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$79/month
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$49/month
*See FAQ for eligibility
$99 enrollment fee waived until our November 4th launch!
Group rate: 5% off each additional member
Annual rate: 5% off when membership paid annually
Traditional Healthcare vs Direct Care
Traditional Healthcare
The traditional, insurance-driven care model is volume based—resulting in short, rushed appointments, long wait times, limited access to your physician, and a focus on meeting insurance demands rather than delivering personalized, patient-centered care.
The Typical experience:
Long wait times - Long wait times lead to impersonal, rushed appointments. Physicians, pressured by large patient loads and productivity quotas, spend less time with each patient, leaving you feeling like just another number.
Inflated prices and surprise bills - Inconsistent health coverage and complicated pricing can result in unexpected bills, driving your annual healthcare costs well beyond the advertised monthly premium.
Insurance-driven care - Great insurance coverage unfortunately doesn’t equate to great healthcare. That’s because insurance companies don’t actually provide care—they manage costs. Their focus on maximizing profits creates unnecessary hurdles, making it harder to build the lasting doctor-patient connections needed for personalized, high-quality care.
Corporate medicine – In corporate healthcare, key decisions are made far from the exam room. Executives set policies, quotas, and cost-cutting measures with little connection to the clinicians or patients they affect. This disconnect leads to a system where corporate interests come before patient well-being, often resulting in impersonal, fragmented care that feels more like a business transaction than a true healthcare experience.
Direct HealthCare
The direct care model is value based—offering personalized, patient-focused care with extended appointments, enhanced access to your physician, and transparent pricing, all made possible by removing the barriers imposed by insurance companies.
The typical experience:
Enhanced access – Say goodbye to long waits and rushed appointments. With direct care, you get longer visits, same or next-day appointments, and direct access to your doctor when you need it.
Cost transparency – No more surprise bills or confusing medical costs. With direct care, you know exactly what you’re paying, with no co-pays or deductibles. You won’t need to shell out thousands to meet your deductible just to access high-quality, all-inclusive care.
Patient-driven care – Experience healthcare where your doctor can truly focus on you. Build a real relationship with a doctor who knows you and your health goals. With no insurance barriers or job changes to worry about, we’re here to ensure you always have access to the care and medications you need—because we answer to you, not insurance companies.
Small, community-based clinic - When you choose us, you’re not just getting excellent care—you’re supporting a small, local LGBTQ business that truly cares about its community. In a healthcare world dominated by big corporations where decision-makers are far removed from patient care, we stay personal, compassionate, and community-focused.